Welcome to UrbanFamily

mom and daughter at beach

Since UrbanSitter launched in 2011, we’ve been committed to helping parents around the country find balance in their lives. How can you plan for a much-deserved night out or spontaneously meet a colleague after work for drinks if you can’t find someone trustworthy to watch the kids? 

A warm welcome from our family to yours! UrbanSitter founders and their kids. 

A warm welcome from our family to yours! UrbanSitter founders and their kids. 

Four years later, the team that brought you UrbanSitter welcomes you to our new online magazine, UrbanFamily. What better time than the New Year for us—and you—to take commitment to family a step further! 

In our inaugural issue, get ready to read about Chudney Ross, daughter of legendary singer Diana Ross, who’s turned a passion for children’s advocacy into Books and Cookies in Santa Monica, CA— a creative destination that’s part bookstore, part event space where families love to congregate. In Cobble Hill, Brooklyn, interior designer Jennifer Hanlin and Skidmore, Owings & Merrill architect Chris Cooper talk about why their neighborhood is just right for raising their 11-year-old twins.

Family therapist Lisa Catanzaro busts three myths that may very well have cropped up in your own home already this New Year. Her insights will surprise you and inspire your family to make positive changes in 2015.

Later this month, we’ll take you across country to Los Feliz, a beautiful pocket in LA’s eastside; there we’ll introduce you to Amy and Tony Yanow, who are successfully juggling a craft brewery empire and three kids. We'll also introduce you to entrepreneur Kristin Groos Richmond, one of the masterminds behind San Francisco’s Revolution Foods.

We’re just as excited to keep honing our parenting know-how as our readers are! What’s on our collective mind here at UrbanSitter?

Andrea Barrett, UrbanSitter’s co-founder and vice president of product, says she’s eager to learn about “All things kindergarten! How do I stay calm (and distract myself) while I wait to hear which kindergartens my son’s gotten into? And how do I help him make the transition when the time comes?”

“I’d love to read about parenting etiquette, both for parents and for the non-parents who interact with them,” says Sarah Selim, our strategy director. “And even we non-parents would appreciate a human interest story about a family dealing with real life issues—the ones no one talks about.”

It’s all about figuring out what’s next for us, such as how we know when to start toilet training and how we go about doing it; how and when to discipline; and how to pick a preschool.
— Travis Dobbs, Senior Engineer

Micaela Shaw, UrbanSitter's general manager in Los Angeles, says, “I’d love for someone to tell me when and how to teach my child to draw, to ride a bike, to ski, play a musical instrument, roller skate, and swim.”  

Aviya Landesberg, New York City general manager, says, “Help me get organized! I need tips on everything from toy storage to solutions for the mountains of artwork my child brings home from school.” 

With a toddler at home, Travis Dobbs, senior engineer, says his mind is quickly switching gears from infant issues to a whole new set of concerns. “It’s all about figuring out what’s next for us, such as how we know when to start toilet training and how we go about doing it; how and when to discipline; and how to pick a preschool.” 

As UrbanFamily grows, we’ll be bringing you many stories like these—and so many more. While we're maturing and expanding, the valuable how-to articles, tips and tricks of parenting and family life, gift guides, and the ever-popular 12 Things an Urban Mom Can’t Live Without blog series are still available in an accessible archive on the UrbanSitter blogCheck it out!

Meanwhile, you can help us by letting us know what’s relevant to you. Drop us a line and tell us what you’re looking forward to seeing and reading in UrbanFamily. We can’t wait to hear from you!

— The UrbanFamily Team